Search Engine Marketing • PPC Ads • Houston, TX

Search Engine Marketing (SEM) will boost your online exposure & is an essential component of your website marketing campaign. SEM with Houston SEO Plus will boost your visibility around related keyword searches, with advanced geographical targeting, pay-per-click (PPC) ads, and conversion pages to track your ROI. Campaigns can be scaled to fit any sized business. Even small businesses can benefit from the impressions and operated traffic, generated by SEM services.

  • Pay-per-click Ads (PPC): PPC advertising has clear advantages as part of your overall marketing strategy. Targeted ads can generate instant sales. Hearst Media bundles other services with PPC campaigns, such as detailed reporting with conversion tracking and call monitoring.

  • Set your daily budget and have 100 percent confidence you won’t spend a penny more

  • Keywords: To get clicks and leads, you need to be optimized for keywords related to your business. Hearst SEM Analysts work with you to research and develop a list to review for relevancy.

  • Geographical Targeting: Geo-targeted campaigns are customized by Hearst so businesses are found when searched locally, regionally or nationally. Your ad shows up where you want it to.

  • Conversion Pages: Houston SEO Plus will build a conversion page as a destination for SEM traffic. These standalone websites will help track conversions and leads. The conversion page drives action from visitors, tracks all Key Performance Indicators (KPI) and actions resulting from SEM campaign. Since the conversion page is developed by Houston SEO Plus, your SEM analyst can make quick adjustments at anytime to improve campaign performance.



 

The Campaign Process

Credible

  • Strategies utilized by other national media companies when fulfilling customers local SEM needs

Expertise

  • Over 7,000 current campaigns under management
  • Combination of technology & trained search professionals maximizing client results
  • Ongoing review of program with your account team to ensure program exceeds client expectations

Exposure

  • Campaigns on top search engines
  • Placed where your potential customers can find you
  • Lower Cost Per Click (CPC) &  optimized conversions

Customization

  • Campaigns designed around ad group level to improve quality score, lower CPC and maximize exposure & conversions
  • Geo Targeted campaigns so you are found when searched locally
  • Text ads designed at Ad Group level
  • On going testing and optimization
  • Ability to adjust based on trends in your industry

Reporting Transparency

  • Detailed reporting of clicks, calls, e-mails and site visits using site proxy technology
  • Reporting to key word level­­
  • Full visibility into cost of keyword & management fee 


Why Choose Houston SEO Plus?

  • Our Expertise
    • As part of the Hearst Corporation, we are a Google AdWords certified Premier SMB partner
    • Combination of technology & trained SEM professionals maximizes client results
    • Ongoing program reviews with account team to ensure the campaign exceeds expectations
  • We’ll Increase Your Exposure
    • Campaigns are researched and featured on top search engines
    • Potential customers will find you easily
    • Campaigns are designed to maximize exposure and conversions, and lower Cost Per Click (CPC)
  • Customization
    • Geo-targeted campaigns are developed so you are found when searched locally
    • Text ads are designed at Ad Group level
    • On-going testing and optimization
    • Campaigns are adjusted based on trends in your industry
  • Reporting Transparency
    • Detailed reporting of clicks, calls, e-mails and site visits using site proxy technology
    • Reporting to keyword level
    • Full visibility into cost of keyword & management fee

Partner with us and we will get you started with your customized ad creation. We have On Site Google Certified Consultants available serving the greater Houston, TX area.