Mobile Marketing • Online Marketing • Houston TX

Houston Smartphone Growth

  • Houston smartphone ownership has more than tripled, from 350,000 smartphones in 2007 to over 1.3 million today.  1 out of 3 Houston mobile phone users owns a smartphone.
  • Over 250,000 Houston adults plan to purchase a smartphone in the next 12 months.
  • Smartphones are becoming the main source of internet access for owners.
  • Two-thirds (68 percent) of smartphone owners access the Internet every day.
  • When asked what device they normally use to access the internet, 25 percent of smartphone. owners say that they mostly go online using their phone, rather than with a computer.

Email, Search, and News, top uses among 
Houston smartphone owners

Houston smartphone owners, who are they?



Unique Characteristics of Mobile


  • A typical mobile phone user carries his/her phone for an average of 14 hours a day.


  • US mobile subscribers sent and received on average 675 text messages per month in Q3 2012.
  • Currently there are 174 million active mobile web users in the US.


  • Majority of mobile internet users are 18 – 46 year olds. This helps fill in the valuable younger age group for the media property (as age rises 
    for traditional paper or broadcast property).

Actions Triggered by Local Search Are Wide Ranging

Top actions taken after looking up local information